Introduction to Business, Management and Marketing (L1107)

15 credits, Level 4

Spring teaching

The module introduces you to a range of business and technology concepts essential for running a
modern business. This includes:

• management theory
• organisational structures
• human resources
• marketing
• corporate social responsibility
• strategy
• digital innovation.

You will understand various models, tools and concepts. You can apply these to the business you will set up and run. You can critically discuss these models, tools, and concepts with your business (team) partners, weighing the benefits and drawbacks of each before selecting which one to apply.

You will be able to identify and agree on the right models, tools and concepts for you, your business and your customers – your stakeholders.

The module is designed to help you appreciate the interconnected nature of business organisations, the digital environment in which they operate and the people involved. It aims to help you contextualise the study of organisations, and to equip you with the capability to analyse organisational and management
issues in a contemporary, technology-driven setting.

Contact hours and workload

This module is approximately 50 hours of work. This breaks down into about 28 hours of contact time and about 22 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2025/26. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses:

• Data Analytics and Digital Solutions for Business (Level 6 apprenticeship) BSc