Marketing Research (N1069)

15 credits, Level 5

Autumn teaching

On this module, you explore the key aspects of marketing and market research, and how vital they are to the formulation of effective marketing and business plans. The module covers the essential elements from research methods, analysis, and the creation of research proposals and research reports to enable effective and powerful marketing decisions.

You start from a theoretical understanding of market research and the development of plausible research questions, and learn about different research approaches and data collection methods. Finally, you acquire the knowledge of different data analysis approaches, such as descriptives, frequencies, graphical data representations, t-test, ANOVA, cluster analysis and regression analysis.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses:

• Marketing and Management (with a professional placement year) BSc
• Marketing and Management BSc
• Marketing and Management with Psychology (with a professional placement year) BSc
• Marketing and Management with Psychology BSc