Marketing Strategy (N1070)

15 credits, Level 6

Autumn teaching

On this module, you’ll explore:

• the role of marketing in strategy formulation
• the fundamental principles that guide organisational actions to ensure sustainable marketing success.

You’ll also engage with:

• theoretical and practical perspectives of marketing strategy
• strategic marketing planning process
• customer relationship management
• market-led innovation
• marketing measurement.

You’ll focus on the strategic planning of marketing, including developments in strategic marketing thinking and implications for marketing management. 

Through case study work, you’ll develop an appreciation of the practical applications of various strategic concepts and techniques. You’ll evaluate and select strategic options available to marketing decision-makers.  

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses:

• Marketing and Management (with a professional placement year) BSc
• Marketing and Management BSc
• Marketing and Management with Psychology (with a professional placement year) BSc
• Marketing and Management with Psychology BSc