Marketing Management (N1647)

15 credits, Level 5

Autumn teaching

Marketing management puts theory into practice for 21st-century marketing. It focuses on the key marketing theories, shows how they work in practice and equips potential executives with the knowledge needed to both manage marketing campaigns and create an integrated marketing plan, whether for their own organisation or a client company.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses:

• Marketing and Management (with a professional placement year) BSc
• Marketing and Management BSc
• Marketing and Management with Psychology (with a professional placement year) BSc
• Marketing and Management with Psychology BSc