Rene Moolenaar
Associate Professor in Strategy

Research

Moolenaar, R.W.J. and Gagliesi G. (2026). AI Academic Advising tool – Friend or Foe. ÑÇÖÞÇéÉ«.

Moolenaar, R.W.J. (2026).ÌýMindful Marketing – Active Learning Beyond the Classroom.ÌýCase study forÌýbook Making Active Learning Happen for All. Active Learning Network.

Moolenaar, R.W.J. and Nunan D. (2025).ÌýBeyond employability: repositioning industry placements as strategic University-Industry relationships.ÌýJournal of Industry & Higher EducationÌý

Moolenaar, R.W.J., Faruquee M. and Pearson A.Ìý(2024). Professional Services at the forefront of carbon reduction.ÌýÑÇÖÞÇéÉ«

Moolenaar, R.W.J. (2024). Contribution to the Entrepreneur’s Handbook. ÑÇÖÞÇéÉ« Entrepreneurship Society.Ìý

Moolenaar R.W.J. (2024).ÌýModule GPT to support student learning.ÌýPearl on AIÌýforÌýOxford BrookesÌýUniversity International Teaching and Learning Conference.Ìý

Golf-Papez M. and Moolenaar R.J.W. (2022).ÌýCustomer Disloyalty: an interactive introspection.Ìýchapter forÌýtheÌýHandbook of Research on Customer Loyalty.ÌýEdward Elgar PublishingÌý

Moolenaar R.W.J. and Beverland M.B. (2021).ÌýThe Case for Cases: using Historical and live cases to enhance student learning.ÌýChapter for theÌýHandbook of Teaching and Learning at Business Schools: A practice Based Approach. Edward Elgar PublishingÌý

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Moolenaar R.W.J. and Gagliesi G. (2025). SAISA study presentation. QMUL 4th International Conference in Education and Scholarship.

Moolenaar R.W.J. (2024). Proactively seeking research/scholarship impact - a case study. ÑÇÖÞÇéÉ« Business School Strategy & Marketing Scholarship FestÌý

Moolenaar R.W.J. (2024).ÌýÌýLearnings from creating a bespoke module GPT. Sussex Education Festival.Ìý

Moolenaar R.W.J. (2024). Professional Services at the forefront of carbon reduction. ÑÇÖÞÇéÉ« Business School Sustainable Learning and Teaching festival.Ìý

Moolenaar R.W.J. (2024). Learnings from two AI projects. ÑÇÖÞÇéÉ« Business School Sustainable Learning and Teaching festival.Ìý

Pearson A., Faruque M. and Moolenaar R.W.J. (2023). Carbon Literacy Training. series of four workshops. ÑÇÖÞÇéÉ« Business School Professional Services.Ìý

Moolenaar R.W.J. (2022). Developing University-Industry relationships via placements – a new framework for additional value co-creation. ÑÇÖÞÇéÉ« Business School Teaching & Learning FestivalÌý

Moolenaar R.W.J. (2019). Developing the first ODL module – a blank sheet of paper. ÑÇÖÞÇéÉ« Learn to Transform: The Pedagogic Revolution, TED Talk.

Moolenaar R.W.J. and Ricca-McCarthy (2020-2024), various webinars on strategic management.

Moolenaar R.W.J. (2020).ÌýBrighton Gin Video Case study.ÌýPearson’s Revel for Global marketing